Services
Brand Management
Effective guidelines and strategies define who you are as a business. They serve as the blueprints for building, shaping, and communicating your brand, ensuring consistency and transparency.
We will identify your key business objectives, deep-diving into your brand and undergoing a thorough exercise, which will include:
Curating your key messages which will be our point of reference for all marketing and PR activities
Establishing your target demographic, tone of voice, brand fonts, logo usage, social media aesthetic etc.
Developing activations that will be implemented throughout the campaign, ensuring a holistic approach that aligns all marketing forms
Social Media Management
Social media offers unparalleled access for brands to influence purchase decisions at every stage, from discovery to advocacy.
We’ll increase your social media presence by ensuring that content is regular, engaging and consistent in frequency, messaging and aesthetic. Support includes:
Social media marketing and content for your channels
Post creation - caption writing and design including static images, reels and videos
Pro-active community management - 7 days a week
Paid social advertising and influencer collaboration if budget allows
Monthly evaluations will be produced to ensure you’re receiving traceable results
Email Campaigns
Email marketing enables you to communicate directly with your prospects and customers in a personalised way by serving valuable content and relevant promotions straight to their inboxes. Support includes:
A newsletter template designed in your brand style and in a format that is instantly recognisable to your customer base
Engaging written content such as exciting business updates, messages from the founder/s, a new product or service offering, seasonal messages, special offers, events etc.
A marketing analytics report that tracks each newsletter’s performance
Web Design and Blog Content
A well-designed site with regularly updated blog content improves search engine visibility. Design ensures fast loading and mobile responsiveness, while blogs provide fresh, keyword-rich content that drives organic traffic.
We will curate a bespoke web design and content, SEO strategy and blog content package for your business, resulting in a dynamic platform that attracts, engages, and converts visitors consistently.
Event Management
Event marketing is one of the most impactful ways to bring your story to life. It increases brand awareness, generates leads, introduces new products and services to customers, and boosts loyalty. Support includes:
A multifaceted event promotion plan, incorporating social media updates in the lead-up to, during and after the event; PR; email campaigns; influencer collaboration etc.
Planning and implementation of the physical event
Supplier collaboration
Post-event follow ups to keep your brand front of mind for prospects
Public Relations
For a brand and business to grow and succeed it has to rely on reputation. PR sets the right tone and instils credibility that advertising alone can’t achieve. Support includes:
News stories about exciting updates from your business will be shared, in the form of a press release, with relevant media
Journalist engagement to the point of publication, as well as monitoring coverage and accumulating and sharing cuttings